Beauty Standardization of Millennial Circle Skin Care
DOI:
https://doi.org/10.35719/annisa.v15i2.93Keywords:
Standardization of Women, Millennials,, Skin CareAbstract
This article aims to find the relationship between beauty products in various Indonesian companies and female consumers, because the discourse on product relations with consumers is attractive to the millennial generation. Until now, beauty products when the most in demand. Basic skincare needs have been consumed by the wider community, especially among teenagers, resulting in female beauty stigmatization as measured by an ideal body, beauty, white skin, and long-thin hair. This research is qualitative in nature with a literature study approach which is the basis for looking at the relationship between women from time to time. The results in various constructivism and discourses about the beauty of the female figure, Norman Fairclough's critical analysis method. While the data collected from books and articles as material, data analysis using data collection methods, data presentation, data reduction and concluding. The results showed that Millennials make skincare as a consumptive relationship to their bodies displayed in the image of a perfect woman. So that, the beauty legitimacy is measured by the beauty products they use as a symbol of themselves with constructivism.
References
Aden, Zainul, Dimas Dewa Syaputra, and Dihan Ervatamia Diva Rigata. “Putih Sebagai Kulit Ideal: Representasi Warna Kulit Perempuan Ideal Dalam Iklan Dove Body Wash Tahun 2017.” Jurnal Audiens 3, no. 1 (2021): 91–102. http://dx.doi.org/10.18196/jas.v3i1.11806.
Baudrillard, Jean. “7 Simulacra and Simulations.” Jean Baudrillard: Selected Writings. Stanford University Press, 2022. http://dx.doi.org/10.1515/9781503619630-010.
Briyan Pratiwi, Rhesa Zuhriya, and Eny Susilowati. “Persepsi Komunitas Solo Hijabers Mengenai Konstruksi Citra Perempuan Dalam Kontes Kecantikan.” Aristo 8, no. 2 (2020): 381. http://dx.doi.org/10.24269/ars.v8i2.2003.
Chaki, Saptaparni, Janine Dermody, and Nicoletta Occhiocupo. “Why Do Indian Women Use Skin Lightening Creams to (Re)Construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility.” Advances in National Brand and Private Label Marketing. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-06581-1_2.
Chatterjee, Srirupa, and Shreya Rastogi. “Television Culture and the Beauty Bias Problem: An Analysis of India’s Postmillennial Television Serials.” Media Asia 49, no. 3 (2022): 213–234. http://dx.doi.org/10.1080/01296612.2021.2010939.
Chouliaraki, Lilie, and Norman Fairclough. “Discourse in Late Modernity.” Discourse in Late Modernity. Edinburgh University Press, 2021. http://dx.doi.org/10.1515/9780748610839.
CREC, Aileena Solicitor. “Representasi Perempuan Muslim Kontemporer: Identitas Perempuan Muslim Pada Iklan Wardah.” Visualita 5, no. 1 (2013). http://dx.doi.org/10.33375/vslt.v5i1.1107.
Dennhardt, Severin. “The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook.” User-Generated Content and Its Impact on Branding. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-02350-8_9.
DURMAZ, Zekeriya, and Mehmet Salih YOĞUN. “A Critical Discourse Analysis of a Visual Image in Norman Fairclough’s CDA Model.” Uluslararası Eğitim Araştırmacıları Dergisi (2022). http://dx.doi.org/10.52134/ueader.1101763.
Efendi, Rahayu, and Mashadi Mashadi. “Pengaruh Personal Selling, Dan Slogan Iklan Terhadap Brand Awareness Produk Yakult.” Jurnal Ilmiah Manajemen Kesatuan 8, no. 2 (2020): 127–137. http://dx.doi.org/10.37641/jimkes.v8i2.332.
Fairclough, Norman. “Analysing Discourse.” Routledge, 2003. http://dx.doi.org/10.4324/9780203697078.
———. “Critical Discourse Analysis.” The Routledge Handbook of Discourse Analysis. Routledge, n.d. http://dx.doi.org/10.4324/9780203809068.ch1.
George Wilhelm Bender. “Konstruksi Kecantikan Perempuan Pada Iklan Kosmetik Warda Versi New! Lightening Series Di Televisi.” Paper Knowledge . Toward a Media History of Documents 6 (2021): 12–26. http://www.akrabjuara.com/index.php/akrabjuara/article/view/1355.
I Putu Dedy Wahyu Wijaya. “Digital-Visual Imagery In Marketing Communication of Modern Lifestyle: Analysis of Property Advertisement In.” Syntax Literate ; Jurnal Ilmiah Indonesia 7, no. 3 (2022). http://dx.doi.org/10.36418/syntax-literate.v7i2.
Indah Dwiprigitaningtias, and Yuniar Rahmatiar. “Perempuan Dan Kekuasaan Dihubungkan Dengan Feminist Legal Theory.” Justisi Jurnal Ilmu Hukum 5, no. 1 (2020): 54–68. http://journal.ubpkarawang.ac.id/index.php/JustisiJurnalIlmuHukum/article/view/1270.
Jackson, M. Njeri. “Book Review: Silverman, D. (2006). Interpreting Qualitative Data (3rd Ed.). Thousand Oaks, CA: Sage.” Qualitative Health Research 18, no. 7 (2008): 1012–1013. http://dx.doi.org/10.1177/1049732308319769.
Joshi, M, N H Korrapati, F Reji, A Hasan, and R A Kurudamannil. “The Impact of Social Media on Skin Care: A Narrative Review.” Lviv clinical bulletin 1–2, no. 37–38 (2022): 85–96. http://dx.doi.org/10.25040/lkv2022.01-02.085.
Kiranantika, Anggaunita, and Titis Dwi Haryuni. “Perempuan Dan Warung Kopi: Persepsi, Simbol Dan Eksistensi.” PALASTREN Jurnal Studi Gender 13, no. 2 (2020): 237. https://journal.iainkudus.ac.id/index.php/Palastren/article/view/7359.
Lahay, Srisna J. “Feminism, Philosophy of Science, and Their Influence on Women’s Language.” An-Nisa’: Jurnal Kajian Perempuan dan Keislaman 15, no. 1 (2022): 101–112. http://dx.doi.org/10.35719/annisa.v15i1.84.
Lumongga Lubis, Namora, and Kindi Meiastrina. “Influence Of Elderly Gymnastics On Fitness Level In Work Area Of Puskesmas Rami Kelurahan Source Jaya Siantar Martoba Pematangsiantar City 2017.” Proceedings of the 2nd International Conference on Social and Political Development (ICOSOP 2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/icosop-17.2018.9.
M.Ds, Freddy Yusanto. “Makna Cantik Dalam Iklan Magnificent Meaning in Advertising.” Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 4, no. 1 (2018): 1. http://dx.doi.org/10.25124/liski.v4i1.1192.
Mukminto, Eko. “Hukum, Ideologi Patriarki, Dan Kekerasan Sistematik Atas Perempuan—Suatu Kajian Žižekian.” Nurani Hukum 3, no. 1 (2020): 1. http://jurnal.untirta.ac.id/index.php/nhk/article/view/8566.
Nasiha, Nadia Faidatun, and Ari Yunaldi. “Representasi Kecantikan Dalam Iklan Slimmewhite (Studi Wacana Sara Mills).” Al-MUNZIR 12, no. 1 (2019): 165. http://dx.doi.org/10.31332/am.v12i1.1326.
Paramita, N R, and M E Dev. Analisis Kontribusi Emansipasi Perempuan Terhadap Pembangunan Ekonomi Di Wilayah Eks Karesidenan Kedu Tahun 2015-2020. eprints.ums.ac.id, 2022. http://eprints.ums.ac.id/id/eprint/98703.
Purnamasari, Nurjihan Pricillia, and Ririn Puspita Tutiasri. “Analisis Resepsi Remaja Perempuan Terhadap Gaya Hidup Berbelanja Fashion Melalui Tayangan Video ‘Belanja Gak Aturan’ Dalam Akun Tiktok @handmadeshoesby.” Representamen 7, no. 01 (2021). http://jurnal.untag-sby.ac.id/index.php/representamen/article/view/5129.
RAHARDAYA, ASTRID. “Analisis Wacana Kritis Representasi Counter-Hegemony Standar Kecantikan Pada Unggahan Akun Instagram @Tarabasro.” NIVEDANA : Jurnal Komunikasi dan Bahasa 2, no. 1 (2021): 31–52. http://dx.doi.org/10.53565/nivedana.v2i1.266.
Rohmah, Nur Rulifatur. “Karakteristik Kepemimpinan Perempuan.” Jurnal Pikir: Jurnal Studi Pendidikan dan Hukum Islam (2002): 32–48. http://ejournal.staida-krempyang.ac.id/index.php/pikir/article/view/364.
Setyanto, Daniar Wikan, and Toto Haryadi. “Representasi Citra Perempuan Ideal Dalam Karakter Black Widow.” Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) 5, no. 2 (2020): 263. https://journals.telkomuniversity.ac.id/demandia/article/view/2775.
Smith, Michelle. “2. The Dark Side of Beauty: Cosmetics, Artifice and Danger.” Consuming Female Beauty. Edinburgh University Press, 2022. http://dx.doi.org/10.1515/9781474470117-005.
Suryandari, Nikmah, and Dimas Giovani. “Citra Diri Perempuan Supporter Sepakbola: Studi Pada Bonita Persebaya Surabaya.” Edukatif : Jurnal Ilmu Pendidikan 4, no. 3 (2022): 4154–4160. https://edukatif.org/index.php/edukatif/article/view/2705.
Syauki, Wifka Rahma, and Diyah Ayu Amalia Avina. “Persepsi Dan Preferensi Penggunaan Skincare Pada Perempuan Milenial Dalam Perspektif Komunikasi Pemasaran.” Jurnal Manajemen Komunikasi 4, no. 2 (2020): 42. http://jurnal.unpad.ac.id/manajemen-komunikasi/article/view/25719.
Umarela, Farid Hamid, Nindyta Aisyah Dwityas, and Devi Rosfina Zahra. “Representasi Ideologi Supremasi Kulit Putih Dalam Iklan Televisi.” ProTVF 4, no. 1 (2020): 64. http://dx.doi.org/10.24198/ptvf.v4i1.25172.
Varghese, Neema, and Navin Kumar. “Feminism in Advertising: Irony or Revolution? A Critical Review of Femvertising.” Feminist Media Studies 22, no. 2 (2020): 441–459. http://dx.doi.org/10.1080/14680777.2020.1825510.
Widyani, Retno, Mus Nilamcaya, and Dein Iftitah. “The Benefits of Indonesian Spices For Livestock Health As A Legacy of Our Ancestors Local Wisdom.” IOP Conference Series: Earth and Environmental Science 1020, no. 1 (2022): 12032. http://dx.doi.org/10.1088/1755-1315/1020/1/012032.
Winarto, Arif Zuhdi. “Kekerasan Simbolik Perempuan Vs Perempuan Sebagai Daya Pikat Film Pendek ‘Tilik’ : Sebuah Ambivalensi.” Media Bina Ilmiah 15, no. 2 (2020): 1–9. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/879.
Wirasari, Ira. “Kajian Kecantikan Kaum Perempuan Dalam Iklan.” Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) (2016): 146. http://dx.doi.org/10.25124/demandia.v1i02.278.
Wulan sari, Asri, and Rachma Indrarini. “Analisis Perilaku Konsumsi Muslim Dalam Berbelanja Skin Care Pada Mahasiswi Di Pamekasan.” Jurnal Ekonomika dan Bisnis Islam 4, no. 2 (2021): 50–63. http://dx.doi.org/10.26740/jekobi.v4n2.p50-63.
Yuliawati, Susi. “Perempuan Atau Wanita? Perbandingan Berbasis Korpus Tentang Leksikon Berbias Gender.” Paradigma, Jurnal Kajian Budaya 8, no. 1 (2018): 53. http://dx.doi.org/10.17510/paradigma.v8i1.227.
Yusriana, Amida. “Dekonstruksi Bingkai Dominasi Maskulin Dalam Buku ‘Act Like A Lady Think Like A Man.’” Jurnal Penelitian Pers dan Komunikasi Pembangunan 21, no. 1 (2017): 21–35. http://dx.doi.org/10.46426/jp2kp.v21i1.53.
Zukin, Sharon, Michel Foucault, and Alan Sheridan. “Discipline and Punish: The Birth of the Prison.” Contemporary Sociology 25, no. 4 (1996): 463. http://dx.doi.org/10.2307/2077073.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 A Zahid
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).